If you searched this question, you are probably deciding whether to place an order — or wondering if a brand you like is about to disappear. That concern is fair. But based on the most current available information, the answer is straightforward: Birddogs is not going out of business.
This article covers the company’s current status, what the financials look like, what happened after Shark Tank, and how to spot real warning signs if you ever need to evaluate a brand’s health before buying.
Birddogs Is Still in Business
Multiple independent sources confirm that Birddogs is actively operating as of the most recent coverage available, spanning 2023 through 2026. There is no public record of bankruptcy filings, liquidation proceedings, or any closure announcement.
Looper reported in 2023 that Birddogs is “still in business and thriving.” A 2026 update from SharkTankRecap echoes the same conclusion, noting the company has continued to grow and expand its product line. SharkTankWiki also confirms the brand remained active well after its television appearance.
Third-party analytics firm Kona Equity estimates Birddogs generates approximately $13.9 million in annual revenue, with roughly $1.99 million added per year since the company was founded. That is not the profile of a business on the verge of closing.
What Birddogs Is and How It Started
Birddogs was founded in 2015 by Peter Baldwin and Chris Mason. The company is headquartered in New York City and operates as a privately held men’s apparel brand.
The core product is simple: gym shorts and pants with a built-in liner, designed to be versatile enough for working out, running errands, or going out. The brand built its identity around a “one pair for everything” philosophy — the idea that you should not need separate athletic and casual clothes.
According to PitchBook and Tracxn, Birddogs has raised approximately $200,000 in outside funding, with at least one institutional investor, Musha Ventures. The company’s LinkedIn profile lists its office at 15 W 18th St in New York, NY.
The Shark Tank Appearance Did Not Sink the Company
Birddogs appeared on Shark Tank Season 9 and left without a deal. The pitch was reportedly contentious, and none of the Sharks invested. Some people interpret that outcome as a sign the business was in trouble. It was not.
The national television exposure alone provided significant visibility. After the show, Birddogs grew well beyond what was projected during the pitch. The $13.9 million revenue figure cited by SharkTankRecap is described as more than double the original forecast made at the time of the Shark Tank appearance.
It is worth understanding how Shark Tank works: a rejected pitch is not a financial diagnosis. Plenty of companies leave the show without a deal and go on to perform well independently. Birddogs is a clear example of that pattern.
Evidence That the Business Is Actively Operating
When a business is winding down, it tends to go quiet. Hiring slows, marketing stops, and the website often goes stale. None of those things describe Birddogs right now.
Active Hiring
Birddogs has posted an open role for a Chief Financial Officer on its website. That is not a position companies recruit for when they are preparing to close. A CFO hire signals financial planning, growth ambitions, and the need for structured leadership — the opposite of a shutdown.
Corporate Database Listings
Business intelligence platforms including PitchBook, PrivCo, and Tracxn all list Birddogs as an active going concern in the consumer goods and retail sector. The Better Business Bureau recognizes Birddogs Shorts Inc. as an active online retailer with a New York address at 33 E 33rd St, Room 1101.
Product Line Expansion
When the company launched, it had one core product: gym shorts with a built-in liner. Today the lineup includes khaki shorts, pants, polo shirts, joggers, sweatpants, and bathing suits — all built around the same in-liner concept.
Expanding a product line requires capital, inventory planning, and confidence in demand. That kind of investment is inconsistent with a business preparing to shut down.
Why the “Going Out of Business” Rumor Exists
This question circulates online for a few identifiable reasons, none of which reflect the company’s actual financial position.
Name Confusion
There is an Australian technology company called BirdDog Technology Limited, listed on the ASX. It operates in video and broadcast hardware — a completely separate business with no connection to the men’s apparel brand. When someone reads about “BirdDog” releasing an annual report or facing market challenges, it is easy to misread that as news about the shorts company.
The Shark Tank Narrative
Because Birddogs left the show without a deal, some viewers assumed the business was flawed or doomed. That assumption has persisted in online discussions even though the post-show revenue data tells a different story.
Customer Service Signals Misread as Financial Distress
Shipping delays, out-of-stock notices, or a wave of customer complaints can make a company look like it is struggling. The BBB does list Birddogs Shorts Inc. as an active retailer, and like most online apparel brands, the company has had customer experience issues logged over the years.
However, complaints about fulfillment or returns are not evidence of insolvency. They reflect operational challenges, which are common in e-commerce, especially during high-demand periods. A business with $13.9 million in estimated revenue processing a high volume of orders will inevitably generate some complaints.
How to Evaluate Any Brand Before You Buy
Whether you are buying from Birddogs or any other direct-to-consumer brand, it helps to know what actual warning signs look like. Here is a practical checklist.
- Website is offline or nonfunctional. A brand that cannot keep its site running is often in serious trouble. Birddogs’ website remains active and processes orders.
- Social media accounts have gone dark. Months of silence across all platforms is a red flag. Birddogs maintains an active presence.
- No new hiring activity. Stalled hiring, especially at the leadership level, suggests a company is contracting. Birddogs is currently recruiting for a CFO.
- Verified bankruptcy or liquidation filings. These are public records. No such filing exists for Birddogs.
- Sudden disappearance from marketplaces or retailers. No evidence of this for Birddogs.
For a deeper look at how to research a company’s health before committing to a purchase, Road of Business covers business fundamentals in plain, practical terms.
In Birddogs’ case, none of the warning signs above apply. The site works, the company is hiring, the product line is growing, and third-party databases list it as an active business.
A Balanced Assessment
No article can guarantee the long-term future of any private company. Birddogs operates in a competitive market alongside brands like Lululemon, Vuori, and Chubbies. Consumer preferences shift, supply chains face disruption, and economic conditions change. Those risks apply to every apparel company, not just Birddogs.
What the current evidence shows is that Birddogs is not closing, not in bankruptcy, and not showing signs of financial distress. Revenue estimates are strong, the product line has grown, the company is hiring senior leadership, and every major business database lists it as active.
If you are considering an order and want extra assurance, check the return policy before purchasing and look at recent customer reviews to get a sense of current fulfillment times. That is good practice for any online retailer, not a Birddogs-specific concern.
The Bottom Line
Birddogs is still in business. The company was founded in 2015, walked away from Shark Tank without a deal, and has since grown to an estimated $13.9 million in annual revenue. It has expanded from a single product into a full men’s apparel line, is actively hiring, and maintains a verified presence across business databases and the Better Business Bureau.
The rumors appear to stem from name confusion, a misread of the Shark Tank outcome, and the natural way customer complaints get amplified online. Based on the available evidence, there is no credible indication that Birddogs is at risk of shutting down anytime soon.
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